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An Evaluation of Customer Relationship Management (CRM) Practices among Agribusiness Firms AgEcon
Torres, Antonio, Jr.; Akridge, Jay T.; Gray, Allan W.; Boehlje, Michael; Widdows, Richard.
Customer Relationship Management (CRM) has received much attention in the business press as a management process to enhance firm performance. This research highlights differences between groups of respondents who believe their firm's CRM program is performing at a high level, as compared to those not satisfied with the performance of their CRM initiative. Cluster analysis was used to develop a taxonomy of respondents based on their perceived CRM performance. The resulting clusters are then profiled on both demographic variables as well as a core set of activities/behaviors to better understand key differences in the CRM programs of agribusinesses.
Tipo: Journal Article Palavras-chave: Customer relationship management (CRM); Marketing; Strategy; Information technology; Cluster analysis.; Agribusiness.
Ano: 2007 URL: http://purl.umn.edu/8169
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POLICY CONCERNS FOR ONLINE B2B EXCHANGES AgEcon
Hooker, Neal H.; Rha, Jong-Youn; Ernst, Stanley C.; Widdows, Richard.
Policy concerns arise as e-business activities become increasingly common. This paper discusses important elements of such concerns, particularly the pro- and anti-competitive assessment of online business-to-business (B2B) exchanges. The definition of markets, the role of quality management and communication, and join purchasing implications within such environments are related to food distribution systems. Other online business-to-consumer (B2C) and consumer-to-business (C2B) policy concerns are also raised.
Tipo: Journal Article Palavras-chave: Agricultural and Food Policy.
Ano: 2002 URL: http://purl.umn.edu/27636
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TRACKING THE EVOLUTION OF E-GROCERS: A QUANTITATIVE ASSESSMENT AgEcon
Lim, Heejin; Heilig, Julia K.; Ernst, Stanley C.; Widdows, Richard; Hooker, Neal H..
Forecasts of the proportion of food retailing likely to be conducted over the Internet remain small, perhaps only contributing 2 percent of sales. One reason for this low market share is the challenge E-Grocers face in developing strategies which respond to four key areas of interest to consumers: signals of firm quality; signals of product quality; the range of products offered; and service, or customer-relationship management (CRM). Careful attention to these consumer concerns is important in all retail relationships–-online or offline. This paper compares indicators of these factors across U.S. E-Grocers. A quantitative four-period ranking of online food-retailing strategies is presented for the nascent industry. Data from the third and fourth quarters...
Tipo: Journal Article Palavras-chave: Agribusiness.
Ano: 2004 URL: http://purl.umn.edu/27239
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